Website

WEBSITES & SOCIAL NETWORK

Web sites

Institutional Responsive, ecommerce

75% of visitors to a site lose their regularity on the 3rd visit if rich and interesting content is not renewed periodically and if the user experience is not there.

Designing our multi-format responsive website alongside you or, if necessary, optimizing and boosting your existing site and standardizing it to maximize its SEO are fully part of the objectives.

Dynamize your website and social networks by capturing the attention of your visitors with frequent updates and dynamic, quality institutional content that become real interactive events.

Increase your web traffic and capture the attention of your visitors with regular updates through an effective editorial plan.

Integrated into the revitalization of your internet, our IT Management division will be the ideal reinforcement of your communication / marketing team to adapt digital tools to communication needs.

It also means ensuring permanent monitoring of the external system and its well-being through a caring and alert look, particularly on social networks.

Developing specific online modules or using Cloud techniques for management tools (ERP, CRM, etc.) or customer tools are also in the web sphere.

Design of showcase and institutional websites

Depending on the needs established during an Audit and the creation of precise specifications, propose suitable solutions to develop and maintain the website.

Because the needs are not the same depending on the organization, I put in place the tools and cross-functional skills that allow you to set up sites in correlation with your needs according to several registers:

- Autonomy on the site or administered,

- Institutional / showcase or professional dynamic with DBMS, RDBMS management, calculated spaces, etc.

- Responsive or dedicated format

The appropriate integration tools (Intuisphere, WP, Pure L5G Development, etc.) are selected.

All designs can be produced from A to Z: no template, your charter is unique.

Web agencies and partners who could form another base for your site are selected and supervised.

I advise you by ensuring technical monitoring throughout the life cycle of your site so that it maintains an attractive level of quality for the visitor.

e-commerce and dynamic showcases

As with the design of a showcase site, it is during an Audit established alongside you that precise specifications are established which will allow:

- To propose an effective pre-integrated solution whose management, integration and monitoring as well as the training of the tool's stakeholders will be carried out internally.

- To implement custom developpement (Software Engineering Workshop) in order to propose a tailor-made solution as well as its integration and monitoring or integrate existing online platforms.

The two solutions are not contradictory and it is entirely possible to consider mixes, for example founding an institutional showcase part and adding touches of particular functionalities developed to measure within the framework of a custom developpement or solutions of web agencies.

Removing the low-technical institutional part of web agencies means allowing them to devote themselves fully to the more advanced modules in which they are specialists while making savings and maintaining control of the institutional (or other) part.

This is the opportunity to modernize or upgrade your system and to increasingly open your sales force to modern and proven digital solutions.

Social network

SEO, visibility

Content, content, content...

75% of visitors to a site lose their regularity on the 3rd visit if rich and interesting content is not renewed periodically and if the user experience is not there.

Grafted onto your traditional communications plan to develop your digital plan and offer content that is technically standardized to promote SEO (Google SEO Standards), the Dsi supports the communications teams.

Diplomacy, Diplomacy, Diplomacy...:

As in "real life" and it is in fact real life, the digital world has its codes, its advantages, its joy of living and enthusiasm, its tolerances but also its controversies, a excessive and often very aggressive competition...

True ambassadors of your world, but also experienced in direct communication, your digital campaigns are important and responses to visitors (especially the bad ones) are today a question of capital diplomacy with 3 watchwords:

- Diplomacy,

- More Diplomacy.

The IT Dep. also helps your communications teams in the management of social spaces...

Referencing / SEO Questions

Whatever your request regarding the web and digital communication tools, the question of SEO is a question that comes up systematically.

To answer in a simple way, there are ultimately two universes:

-A free universe at a measured cost that the IT department can easily take over and administer internally.

It is this “natural referencing”, which I recommend and administer, but above all which I have systematically integrated into my developments: the very design of the website, its organization, the management of its resources including the way of naming them. , texts, tags, metadata, keywords, registration on engines and statistical tools... everything is important to pass the selection algorithms.

I respond or guide my team to adhere to the requirements defined by Google among others as best as possible and to ensure that your site enjoys active referencing over time.

The regularity of visits greatly contributes to the rest: we need to think about attractive campaigns for visitors.

Very often, this level of SEO expertise is sufficient and is aimed at SME SMI websites by being perfectly adapted.

-A Paid SEO universe with greater expertise needs

I don’t systematically integrate it, why? This type of SEO expertise is generally aimed at "Mastodons", at large sites: multinationals, ultra-complex environments, dimensions of "Amazon" type sites, etc. or is implemented by specialized firms.

It represents a much greater commitment of expertise, in terms of skills implemented and in time.

Very often, "natural" referencing proves sufficient for many websites and word of mouth, just as in strategies outside the digital world, is an important element.

A well-organized site, supported by well-structured social networks, transparent communication channels and a few well-positioned digital or print advertisements are a profitable investment.

If, however, it is necessary to go further, I will be at your side to advise you and guide the communications teams on more advanced measures.

Learn more about my SEO skills